3C Virtual Open House 1

Welcome to the Catapult Central Clarksville (3C) Master Plan virtual open house!
The health and safety of our communities is of the utmost importance to us. We know that face-to-face dialog is a critical component of any community planning process, however in this time of COVID-19 we have cancelled the community open house that was scheduled to take place on March 16th and replaced it with this virtual open house.  Continuing the 3C Master Plan is crucial because it will provide a clear vision for how to move forward and position Clarksville in the future, make the necessary improvements to stay competitive in the region, help existing businesses weather this uncertain time, and attract new businesses to strengthen the local economy.  We hope this in an easy to use and insightful experience; we will continue in-person engagement efforts as soon as it is safe to do so.

Please get started with this introduction from A.D. Stonecipher, Chairman of the Clarksville Redevelopment Commission.

Click "CC" in the bottom right corner to turn captions on or off.
How to Use the Virtual Open House
This virtual open house is organized around a combination of videos, graphics, text, and questions that describe the project background, present the overall vision and guiding principles, illustrate preliminary master plan concepts, and ask for your input and feedback. While we appreciate the comments regarding this project on the Town’s social media pages, this website is the official channel for project comments. If you want to be heard, please comment or re-comment here.  We thank you in advance for your participation and look forward to hearing your ideas.

The overall experience is expected to take approximately 25-30 minutes. If at any point you experience technical difficulties or would prefer a paper copy of the material, you can use this COMMENT FORM to request assistance or that a paper copy be held at the Town’s drive-up Wastewater Office Window at Town Hall, 2000 Broadway St. The paper survey questions can be completed and returned back the Wastewater Office at a later time.

The virtual open house is divided into several sections:
•  Introduction & Background (this section)
•  Vision & Guiding Framework
•  Design Concepts
•  Final Thoughts and "Submit"

Text, images, and videos will be used throughout the virtual open house. Simply clicking on a video will begin playing it. To enlarge the video to full-screen, click on the icon in the bottom-right corner of the video window. Press the “Esc” key to exit full-screen. Closed captions can be turned on or off with the "CC" button in the bottom right corner.

At the end of each section you will see “Previous” and “Next” buttons to go forward or backward in the open house. After clicking to go to the next page, please be sure to scroll up to the top of the page. If you would like to save your place and the responses you have already entered so that you may return at a later time, click the "Save Quiz" button at the top of the survey page. This will generate a code to use later. Once you return to the survey, click the "Load Quiz" button and a pop up window will open. Type or copy and paste your code into this box and you'll be able to pick up where you left off. At the end of the last section you will see a “Submit” button to complete the open house and have your answers and comments recorded.
Project Overview
The 3C Master Plan area covers approximately 600 acres and includes the Lewis and Clark Parkway and Broadway District. The area includes two commercial corridors and two regional shopping malls, with much of the area adjacent to Interstate 65. The district also includes several smaller neighborhood commercial developments and both single family and multi-family housing.


The 3C Master Plan will outline a vision for strengthening the function, appearance, and economic potential of the central Clarksville area. It will establish a series of recommendations to transform the auto-oriented commercial district into a vibrant, walkable, mixed-use destination. The plan will create a framework for redevelopment and infill projects that capitalize on existing district assets while increasing residential density, improving walkability, and creating active community amenities. While this is not a transportation plan, opportunities to support the Town’s complete streets policy with additional multi-modal facilities and safety improvements will be explored.

The master plan will address how the area should redevelop in the event of changes in market conditions and property ownership. Although the plan spans a long horizon, some of the projects identified are intended to occur in a much shorter time period as resources become available. Larger development and redevelopment projects will likely occur as market forces dictate. It is anticipated that many of the existing businesses and land uses will continue on for some time until larger redevelopment projects become possible, and that major changes to private property will be voluntary and market driven.

More information regarding the project background can be found HERE.
Planning Process
The planning process is anticipated to last twelve months and is divided into four-stages:
•  Discovery – Existing Conditions & Market Analysis
•  Visioning – Vision Workshop & Preliminary Design Concepts
•  Synthesis – Preferred Concept, Recommendations, and Funding Strategy
•  Action – Final Plan & Implementation Steps


The process is being led by a project task force, made up of Town leadership and staff, business and property owners, and other community leaders. Each stage of the process includes community engagement opportunities to better gauge resident’s desires, needs, and concerns. The consultant team provides regular reports to the Town Council and Redevelopment Commission. The final document will provide a detailed master plan; phasing program; funding sources and strategies; market and financial analyses; and implementation strategies. Completion of this master plan is just the first step in realizing a more vibrant and connected Central Clarksville district. After adoption, the Town will work to implement plan recommendations as public and private development occurs and as transportation and utility improvements are needed.

More information regarding the project process can be found HERE.
VISION & DESIGN PRINCIPLES

The master plan process began in September 2019. During the initial project phase, the Town and consultant team, in conjunction with the project task force, area stakeholders, and the broader community, started to identify project opportunities and existing issues within the area. These issues and opportunities were used to create the master plan vision, principles, and framework then used to guide creation of the master plan concepts, recommendations, and implementation strategies. The following summary should be reviewed in advance of the next section (Concepts). More detailed information about the issues, opportunities, vision, and guiding principles can be found HERE.

Issues & Opportunities
Several common themes emerged from early outreach and engagement meetings. These input opportunities included a booth at ClarkFEST, stakeholder meetings during the design workshop, the first public open house, and an online survey. The most prominent opportunities and issues included:
•  Transfer of development from one area of Town to another. 
•  Increased homelessness along the Lewis and Clark corridor and in the area more broadly. 
•  A need to address the quality, age, type, and availability of existing housing stock. 
•  Destabilization of the Lincoln Park neighborhood. 
•  Amount of pavement in the area.  
•  No walkability or connection to neighborhoods.
•  No authenticity, identity, or inspiration along Lewis and Clark Parkway.
•  Diversity of land uses.
What do you think is the most important issue facing Central Clarksville?
What do you think is the greatest opportunity present in the area?
Vision
The vision for Central Clarksville describes the future condition when the area has been fully redeveloped.  The vision is purposefully broad to illustrate the transformation of Central Clarksville into a dynamic center of culture, commerce, and community as government, philanthropic, civic, and other partners make significant social and capital investments to enhance quality of place and spur private investment.

The vision is organized around four themes – Soul and Identity, Economic Resilience, Environment, and Quality of Place. 

Central Clarksville is the heart of the Town that visually and mobility-wise connects the surrounding neighborhoods to a bustling core of activity.  Central Clarksville is a mixed used destination where people live, work, shop, and play.  The layout of streets, design of buildings, and integration of open spaces and gathering spaces is a unique gem in southern Indiana.  The iconic gateway structures pay homage to Lewis and Clark as visitors and residents enter and exit Clarksville.

Clarksville has a strong tax base due to a mix of employment uses in Central Clarksville.  The multistory buildings in Central Clarksville can accommodate office, retail, restaurant, manufacturing, and flex spaces.  Central Clarksville is no longer just a retail center; it fosters the development of emerging clusters of industries that build on the region’s competitive strengths. Partnerships with between public, private, and non-profit partners broadens business retention and expansion that diversifies the tax base and continues to bring new businesses into Central Clarksville.

Central Clarksville, as the heart of the Town, is the connector to the natural environment including the Ohio River and Silver Creek.  Intertwined throughout, is a linear greenway system that connects public spaces to neighborhoods and mixed use areas.  The use of natural systems including green infrastructure, landscape, and water features have lessened flooding, storm water runoff, and heat island effects. This amenity infrastructure now replaces the previous impervious pavement and has significantly increased property values.

Central Clarksville is a thriving, walkable core that is organized around nodes of activity that draw people to the area.  There is a unique mix of compatible and supportive retail shops, restaurants, recreation destinations, employment-generating businesses, hospitality uses, civic amenities, institutional anchors, and a variety of housing types. A series of parks, public gathering spaces, and trails connect neighborhoods, retails areas, playgrounds, the library, and schools.
Are there goals or ideas missing from this vision?
Design Principles
The Catapult Central Clarksville Master Plan development concepts are organized around a series of design principles that react to existing conditions, site opportunities and challenges, and community input. These principles are summarized below, and a more detailed description of each can be found HERE.






    • Encourage Connectivity: Create simple connections for pedestrians, bicyclists, bus riders, and drivers within Central Clarksville and surrounding neighborhoods.









    • Increase the Amount of Green Space:  Connect to natural features, bring a natural element to the area, and convert pavement to open space. 









    • Establish Central Clarksville as a Place: Develop an identity and transform the area into a destination for not just shopping, but also gathering and social activity.









    • Incorporate Amenity Infrastructure: Amenity infrastructure refers to the parks, trails, sidewalks, community gathering spaces, dog park, amphitheaters, and other attractions that collectively contribute to quality of life and make an area desirable.









    • Cultivate Green Infrastructure Solutions:  Use natural systems to address storm water drainage and help to mitigate flooding issues. 









    • Increase Mixed Use Development:  The merging of residential, office, and retail uses can create a synergy that benefits all three development types. Office tenants have access to restaurants, entertainment and transit; residents create around-the-clock activity and a built-in customer base for retail and restaurant businesses; and retail shops help to activate streets and serve the daily needs of employees and residents of the area.   









    • Foster Diversity of Housing:  Promote different types of housing in Clarksville to attract a variety of people to the Town while allowing others to age in place. 









    • Promote Economic Resilience:  To truly have economic resilience, the Town needs to ensure that Central Clarksville has a diverse mix of uses that is different from other areas in Town.   This will ensure that Central Clarksville does not simply pull revitalization from other areas.



These eight Design Principles are complimented by three big ideas that are driving the design of the preliminary master plan concepts described in the next section. These three big ideas are:





DESIGN CONCEPTS
The design team has created two preliminary concepts for the 3C Master Plan. Both concepts are based on the previously discussed vision and guiding framework and subsequently share many characteristics. The concepts do vary regarding incorporation of existing developments into the long-range redevelopment plan, organization of green spaces, and residential development types and mixes. Please watch a brief video about each concept and answer a few questions.
Concept 1

Click HERE for more information regarding Concept 1.
Concept 1 is organized around a new commercial core, central plaza, and signature park in the area north of the intersection of Lewis and Clark Parkway and Greentree Boulevard. Both Lewis and Clark Parkway and Greentree Boulevard are envisioned as walkable, mixed use corridors that feature a diverse array of businesses, enhanced bicycle and pedestrian facilities, and coordinated landscapes along the roadway. This concept is further defined by a range of dwelling types, intermixed to create diverse neighborhoods. The design intent and key themes present in Concept 1 include:
•  Re-imaging of the district away from large, regional malls.
•  Place-based commercial district built around new signature plaza and park.
•  Mixing of housing types to create diverse blocks and neighborhoods.
•  Continued hospitality development along the interstate.
•  Greenway loops to connect neighborhoods, retail and employment centers, and existing and new parks and public spaces.

Please rate how well Concept 1 incorporates each of the following land use and development types:
Retail Development
Office Development
Mixed Use Development
Residential Development
Parks & Green Space
Please rate how well Concept 1 addresses each of the following guiding principle categories:
Encourage Connectivity
Increase the Amount of Green Space
Establish Central Clarksville as a Place
Incorporate Amenity Infrastructure
Cultivate Green Infrastructure Solutions
Increase Mixed Use Development
Foster Diverse Housing
Promote Economic Resilience
What do your think are the best components or ideas in Concept 1?
How could Concept 1 be improved?
Concept 2

Click HERE for more information regarding Concept 2.
Concept 2 is organized around the continued success of portions of both Green Tree and River Falls malls. These developments would be supported by mixed use infill projects along Green Tree Boulevard and Lewis and Clark Parkway, as well as significant office space development between Green Tree Boulevard and the interstate. Central to the area and between the mall developments would be a new hospitality-focused district with hotels, a conference center, and signature public space. The design intent and key themes present in Concept 2 include:
•  Enhance portions of both malls to ensure continued success of these anchors of the area.
•  Bicycle and pedestrian promenade to improve underutilized space south of Lewis and Clark Parkway with connections to Discovery Trail.
•  Enhanced focus on office/employment spaces.
•  Hospitality district with hotels, conference center, and public gathering space.
•  Multiple housing types but greater consistency on a block-by-block basis.

Please rate how well Concept 2 incorporates each of the following land use and development types:
Retail Development
Office Development
Mixed Use Development
Residential Development
Parks & Green Space
Please rate how well Concept 2 addresses each of the following guiding principle categories:
Encourage Connectivity
Increase the Amount of Green Space
Establish Central Clarksville as a Place
Incorporate Amenity Infrastructure
Cultivate Green Infrastructure Solutions
Increase Mixed Use Development
Foster Diverse Housing
Promote Economic Resilience
What do your think are the best components or ideas in Concept 2?
How could Concept 2 be improved?
Thank you for your interest in this project and the future of Clarksville. We greatly appreciate the time and thought you have dedicated to completing this virtual open house. We just have a few more questions about you.
Where do you live? Please use the following map when answering this question.
If "Other" please specify:
Where do you work? Please use the following map when answering this question.
If "Other" please specify:
What is your age?
Do you have any other information, comments, or suggestions to share with the Town and consultant team? (optional)
If you would like to receive notices about upcoming meetings and project news, please provide your name and email below.
Name:
Email:
How would you rate the effectiveness and ease of use of this virtual open house format?
THANK YOU and don't forget to click the "Submit" button in the bottom-right corner!

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